Opening its doors in San Antonio, TX in 2011, Koni Materials® started as the dream of current owner and CEO Joaquin Echavez. A man of perseverance and determination, Joaquin went in person to every distributor he could find to offer sample boards of Koni products to build a strong network. That effort has paid off as Koni Materials® is now being offered in stores nationwide and through commerce sites such as Home Depot®, Lowe's Home Improvement®, Amazon®, Tractor Supply Company®, Walmart®, and Houzz®.


Building that network of distributors has been key to Koni’s success and growth over the years. Developing a high quality and unique product that’s able to meet both customer and distributor needs is a priority at Koni Materials®. Maintaining that quality through development and distribution allows Koni to continue to grow as a business.

Mission statement

Striving to be the best at what we do, being relentless in our pursuit of improvement and of increasing targets, never being satisfied with the status quo.

Vision statement

For Koni, business is personal. That is why we are committed to offering only high-quality products. For this reason, Koni teams up with businesses that understand and share our values: quality, respect, service, excellence, leadership, success, and added value.

Meet the Team


Joaquin Echavez

Founder & CEO


Blas Cantu

Operations Manager


Minda Aaleize Tovar

Administrative & Marketing